Home News

Big brands open boutique shops on WeChat

Certification
Good quality Refractory Pizza Stone for sales
Good quality Refractory Pizza Stone for sales
Customer Reviews
This is the first time for our cooperation. They are indeed what we want. We look forward to working with you again in future.

—— Fred (USA)

Your ceramic tube is really good for our application, we will buy more in future.

—— Jessica Ferrara (Italy)

You are the best, your ceramic parts are perfect

—— Dalibor(Czech)

Our client satisfied with the Cordierite kiln shelf and sagger . But It would be better if the delivery time be shorter in our next order.

—— Van Nguyen (Viet Nam)

I hope you are fine and business is well. We recieved the perfect goods from you, your are the best.

—— Niko (UK)

I'm Online Chat Now
Company News

Big brands open boutique shops on WeChat

Big brands open boutique shops on WeChat

Gucci, Lancome, Tiffany, NIKE. World renowned brands have started to pay attention to WeChat, one of the world’s most powerful apps, to increase popularity among Chinese youth, Beijing Business Today reported Thursday.

Tap in a brand name on WeChat search and users will find many brands in fashion, sports and luxury have started their own online shops on the popular social network platform.

Unlike some e-commerce platforms such as Tmall and Jingdong (JD), these shops on WeChat are run by their companies. Users have access to customer service directly provided by the brands.

Most of these online shops on WeChat are boutique shops, aiming at high-end customers. Now seems to be a trial phase for those brands as some products on sell are limited in size and supply, and no discounts are available for buyers.

In addition, WeChat sets a payment limit, 10 thousand yuan at most for each order, which impacts customers’ shopping experience.

Online selling is a more likely trend for luxury brands. It is the first time for French luxury brand Louis Vuitton to operate an online shop separate from its official website for instance. Also, LV is the fourth traditional luxury brand to run an e-commerce business in China, after Burberry, Coach, and Gucci.

WeChat has potential to attract more brands, said Sun Duofei, co-founder of luxury brand website COO, adding that with so many users, WeChat has potential to be a significant channel for luxury brands as it is much more than just a social network app.

Senior executives of LVMH expect the online shops to help promote its culture or new releases to more customers, revealed an insider.

WeChat remains a bridge between luxury brands and youngsters in China, the insider added.

Pub Time : 2018-01-06 12:59:06 >> News list
Contact Details
Yixing City Kam Tai Refractories Co.,ltd

Contact Person: Mr. Bruce

Tel: 86-510-87997800-803

Fax: 86-510-8746-8690

Send your inquiry directly to us (0 / 3000)